top of page

Search


IN AN AI DRIVEN WORLD QUAL RESEARCHERS SHOULD BE SEEKING ONE THING : ORIGINAL VOICE
Hey thanks Craig for asking me to be a part of this important discussion. Context  : almost exactly a decade ago I left corporate world...
1 day ago5 min read


From Static to Spectacular: Transforming Qualitative Deliverables
I've been especially looking forward to writing this article in The Campaign for Real Qual  series because it explores what I believe is...
1 day ago7 min read


AI in Qualitative Analysis: The Hype, the Hope, and the Reality Check
This week in The Campaign for Real Qual , we explore one of the most actively discussed areas in qualitative research today – using AI...
1 day ago6 min read
bottom of page